Campkin’s RV Centre is stepping up the amount of product reviews, trailer walk-throughs, FAQ videos and factory tours added to their YouTube Channel this summer.
The company is stepping up its media presentations in response to trends on the internet that suggest the number of videos online are increasing.
With more than 100,000 views on its YouTube Channel to date, says Brad Campkin, Campkin’s RV Centre in Whitby, Ontario, is on a mission to launch new videos every day. The Campkin’s website is video-optimized, and many of the campers and trailers in its inventory section already have informative walk-through videos.
Customer questionnaires found that many who bought RVs from Campkin’s watched the videos on the website and were impressed enough to take the next step in the buy cycle by visiting the dealership in person.
“Videos are the only way to bring our products to life on the web, and they are becoming so popular that we are launching new initiatives as fast as we can,” Campkin said.
For instance, staff members at Campkin’s are now releasing videos in an effort to assist the public by answering some of the many common questions new RV owners have.
Another new video initiative is product reviews, so now staff can talk openly about some of the better products and accessories on the market today. These video initiatives are an effort to offer value to the consumer, to engage viewers in an educational setting on their own time, and without the pressures of sales staff.
To find these videos, there are multiple options. You can visit the Campkin’s website and check the News section or the Inventory regularly, or else subscribe to the Campkin’s YouTube Channel and receive notifications when new videos are uploaded.
For more information, visit www.campkins.com.
https://rv-pro.com/features/dealership-seeks-drive-traffic-video-library/
